Contributor

Joseph Farrell

CSO, BiTE interactive

Joseph Farrell is the Chief Executive Officer and co-founder of <a href="http://www.biteinteractive.com" target="_hplink">BiTE interactive</a>. Joseph has over 12 years’ experience in interactive advertising, and 7+ years operating a mobile app company.He has developed solutions for brands including NASA, H&R Block, Nestlé, Lexus, Infiniti, Acura, Nissan, Toyota and the U.S. Army. <br /> <br /> Joseph is an advocate of Jobs-To-Be-Done theory, Lean Canvas, Agile processes and Behavior Driven Development. Those principles, combined with his experience in interactive advertising and marketing help shape his unique style of leadership. <br /> <br /> A writer and public speaker, Joseph focuses on mobile, product development and business strategy, publishing on <a href="http://themobilesurge.com" target="_hplink">The Mobile Surge</a> and Wired.com.