Joshua katcher teaches fashion at Parsons The New School. Katcher started the first men’s ethical lifestyle website, The Discerning Brute in 2008, then launched the label Brave GentleMan in 2010, spearheading the first vegan, ethically-made menswear fashion brand. PAPER MAG said BGM has "just about everything a mindful fashionitso could want". Brave GentleMan graced the cover of British GQ's November 2016 Issue on Benedict Cumberbatch, Forbes has featured BGM twice in 2016, while COMPLEX called BGM one of the coolest things they've seen. Katcher, who has lectured internationally on sustainable and ethical fashion, was awarded "menswear brand of the year" in 2016 and "most influential designer" of 2015 by PETA, he was named 2014 man of the year by Coco Eco Magazine, a “modern day hero in the making” by The Wild Magazine, and both an “ethical style icon” and one of the top 10 male bloggers by Veg News Magazine. He is a contributor to Huffington Post style and Laika magazine, has appeared on the cover of Vegan Good Life Magazine, and has been interviewed on major networks, such as Al Jazeera America as a fashion expert.