Joyce Franklin

CPA, CFP, Founder of JLFranklin Wealth Planning, Author of Startup Wealth

Joyce L. Franklin, CPA, CFP®, is the founder of JLFranklin Wealth Planning. She is also the author of the books "Startup Wealth: The Entrepreneur's Guide to Personal Financial Success and Long-Term Security" and "Life, Liquidity & the Pursuit of Happiness: How to Maximize and Preserve Your Startup Wealth and Live Your Dreams." Both books are available in print and ebook editions on Amazon. A longtime advocate for financial literacy, Joyce advises many executives and high-tech entrepreneurs and blogs for The Huffington Post. An alumna of Deloitte and Ernst & Young, she has nearly two decades of personal financial planning experience and more than 25 years of tax expertise. Joyce holds a Graduate Certificate in Personal Financial Planning from the University of California, a Master of Science in Taxation from San Francisco State University, and a Bachelor of Science in Commerce from the University of Virginia.