Geoff Tuff

A leader of @DoblinGlobal a @Deloitte business. 25 years' experience helping businesses grow in nontraditional ways. Coauthor of #DETONATEthebook

Geoff is a principal of Deloitte and a senior leader of the Innovation and Applied Design practices. With more than 25 years of experience, Geoff’s work centers around helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Geoff has worked in virtually every industry and uses his breadth of experience to bring novel insights about how things might operate to clients stuck in industry conventional wisdom. He combines deep analytic and strategic expertise with a natural orientation toward approaches embodied in design thinking. A frequent speaker and writer on the topic of growth through innovation, Geoff has written for a variety of outlets, including Harvard Business Review. Geoff is also a co-author of Detonate: Why – and How – Corporations need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive (Wiley 2018). He holds degrees from Dartmouth College and Harvard Business School. Over the course of his career, Geoff has worked broadly across virtually every industry helping clients make sense of how to react to their shifting market landscapes. Geoff holds a B.A. in English Literature and Creative Writing from Dartmouth College and an M.B.A from Harvard Business School.