Jules Pieri

Founder and CEO, The Grommet

Jules is founder and CEO of The Grommet, and has been building consumer brands and developing innovative products for over twenty years. As a consumer products expert, she considers her core competency to be cultural anthropology; in other words, figuring out why people do the things they do, and making businesses and products that respond to real consumer behaviors and needs.

She was previously President and C.O.O. of, a social networking site for professionals. She held positions as Vice President of Strategic Planning at Stride Rite Corporation and Director of Strategic Marketing and Licensing at Keds Corporation. She also worked with Playskool as a long term product strategy consultant, and was a Vice President at Design Continuum, a leading international product design and engineering consultancy. She lived in Ireland from 2001-2005, where she consulted to consumer facing enterprises. Early in her career she worked as an industrial designer at Sagem S.A. (Paris), and Burroughs (Detroit). She was also a graphic designer at Data General (Boston).

Jules studied Industrial Design, Graphic Design, and French at the University of Michigan. She was conferred an MBA degree by Harvard University, where she was selected by faculty to receive the Ellis-LeBaron Fellowship.

She lives in suburban Boston with her husband and three sons. Jules continues to enthusiastically study the French language and never turns down an invitation to hike or go see a play. You can follow Jules on her blog,