Julia "Juju" Hook

Badass, Coach, Writer, Brand Strategist

Julia “Juju” Hook was a corporate brand strategist for more than 25 years. Today she helps midlife women build powerful personal brands to amplify their influence, income and impact. Her book, “Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide for Turning Midlife into PrimeTime” is a rallying cry for women to rock the second half of life. Visit to find her writing and programs, and to join her online group: The PrimeTime Posse.