Contributor

Juliet Travis

Liftoff Communications provides Accountable PR that maps to business goals. Our programs are strategic, measureable, integrated and amplified.

Juliet Travis is the founder of Liftoff Communications, a tech #consulting firm based in the San Francisco Bay Area.

Our team is an elite group of senior level, whip smart, super creative and results-focused digital marketing and communications professionals. Our writers are all former journalists, so we have a powerful perspective on what it takes to craft, tell and “sell” your story in a way that resonates (and gets results) with the media.

Every client has unique business goals for their budget. With that in mind, we think strategically to develop a customized and proprietary program to achieve your business goals and deliver a strong return on investment, by aligning our program with your top priorities. Each program is uniquely designed to build momentum and drive ongoing interest from the media and other key audiences.

We use data to drive and optimize our efforts by tapping into the latest tools and services to apply quantitative insights to our qualitative work. However, our philosophy is that data, while useful, will only go so far; we want every client’s PR program to have a solid, substantive foundation of hard news value and disciplined messaging. We mind meld with our clients to really dig deep and uncover your true business goals, so we can map our data analysis back to where it matters most for your organization. This approach helps us deliver solid metrics to demonstrate our PR impact as well as to capture user behavior, engagement, web traffic, and specific interactions across various digital properties.

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