Kendra Bracken-Ferguson

Kendra Bracken–Ferguson navigated the digital landscape at Fleishman-Hillard Global Communications where she started working in social media in 2003 with the launch of MySpace. She went on to lead the digital consumer team and worked with brands such as Taubman Malls, AT&T, Motorola, DKNY, Reebok, PepsiCo, etc. before heading up social media for Ralph Lauren, launching Polo Ralph Lauren’s first dedicated global social media department and working closely with brand management, marketing, advertising, and public relations to develop and drive a cohesive approach to the online space. She was instrumental in driving Ralph Lauren’s Facebook page to over a million fans. Kendra is the Co-Founder and Managing Director of DBA.