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Kimberly McCoy, C.C.O., Hiker, Founder of HiRise Promotions & Marketing, Inc. in 1993. Advocate of creative partnerships, public relations, thankful attitudes & people who go the extra mile (not just for the calorie burn). Spends most of her time enjoying the thrill of creating sales & strategy for brands & authors that make life better with great anticipation in Lycra. Kim, a failed TV Reporter aced it behind the scenes in marketing & PR, which made her realize...failure can be a great kick-in-the-asking for better direction. She never looks back, but up, to support her passion for climbing tall mountains. She lives between Houston and Chicago creating launching marketing strategies and remains wildly attracted to learning new ways to introduce people to brands they love.