Lauren Vaccarello (@laurenv) is a digital marketing thought leader, author, and Senior Vice President of Marketing at Sysomos. Well-versed in running both online and offline marketing campaigns, Lauren also co-authored “The Retargeting Playbook” as well as “Complete B2B Online Marketing.” <br />
Prior to Sysomos, Lauren was Vice President of Marketing at AdRoll and ran online marketing at Salesforce, the market and technology leader in enterprise cloud computing. She was a member of the Google Tech Advisory Council and is a popular speaker at marketing industry events such as ad:tech, South by Southwest, ClickZ Live, eMetrics and the Online Marketing Summit. She lives in San Francisco and enjoys boxing, Pilates and swordfighting.