Laurie Schacht

Toy Insider Mom

Laurie Schacht is President and Chief Toy Officer of Adventure Publishing, the leading publisher of magazines servicing the toy and licensing industries since 1983. Based in New York City, Adventure Publishing Group produces The Toy Book, The Licensing Book and the Toy Insider, along with two newsletters, The Toy Report and Total Licensing Report, that keep readers up to date on all toy and licensing industry breaking news and deals. Laurie has more than 20 years of experience in the toy industry, reporting on and overseeing changes and trends in the business. She has been quoted in major broadcast and print media outlets such as The Today Show, ABC World News Now, Good Morning America, Fox & Friends, USA Today, The Wall Street Journal, The Hollywood Reporter, Bloomberg, Excite and Yahoo! Finance. Laurie provides toy advice to parents via the Toy Insider Mom blog and Facebook page. She is a contributing editor at Woman’s Day, where she serves as the resident toy expert and is the contributing toy editor to Laurie is a mother of three.