Len Shneyder

Len Shneyder, a 15 year email and digital messaging veteran, is the vice president of industry relations at SparkPost. Len represents the company as an evangelist to drive awareness of innovations by SparkPost clients, best practice leadership and data-driven insights on industry trends in addition to running product marketing efforts for the company. His career in email began as a deliverability manager at Yesmail, then an InfoUSA company, shortly after the CAN-SPAM act was passed. He later joined Pivotal Veracity, a deliverability services provider, serving as a liaison between the ISP community and ESP partners, promoting best practices, helping resolve deliverability challenges and authoring many studies and white papers. Len remained with Pivotal Veracity after the company was acquired by Unica and later IBM, and most recently served as director of marketing for OtherLevels, a mobile marketing and analytics startup focused on push messaging in addition to working closely with other messaging focused organizations and startups. Len is a long time member of M3AAWG (the Messaging, Malware, Mobile Anti-Abuse Working Group) and serves on its board in addition to Co-Chairing the Program Committee charged with organizing the thrice yearly meetings. In addition he's part of the MAC (Member Advisory Committee) of the EEC (Email Experience Council), a professional trade organization focused on promoting email marketing best practices, and chairs the Events and Education Committee for the EEC. Other industry work includes serving on the Ethics Committee for the Direct Marketing Association and working closely with the ESPC (Email Sender & Provider Coalition), a policy and data privacy focused organization of industry experts.