As Senior Vice President of Children’s Media at PBS, Lesli Rotenberg is responsible for the strategic direction of a contemporary, dynamic children’s media service that meets the needs of a new generation of children, their parents and teachers.
Lesli leads a cross disciplinary team charged with content production, web development, multi-platform asset distribution, education resources, marketing and communications for the #1 quality brand for young children with more Emmy award-winning content than any other broadcast or cable network. Over 25 million Americans watch PBS KIDS each week and over 8 million visit PBS KIDS on the internet each month.
Inspired by her experiences raising her own two daughters, in 2006, Lesli led the launch of PBS KIDS’ new multiplatform preschool destination, featuring the top U.S. series among children 2 to 5. The preschool destination continues to be a success with popular series added each year including CURIOUS GEORGE, SUPER WHY! and SID THE SCIENCE KID.
Lesli was named one of the nation’s top 15 “Women to Watch” by Advertising Age, and invited to participate in the prestigious FORTUNE Most Powerful Women in Business Forum. Lesli has received numerous advertising and promotion honors including the 2003 Emmy for Best Commercial, the 2004 CINE Special Jury Award for Best On-Air Promo, 20 Promax/BDA Awards, seven CINE Golden Eagle awards, four CTAM Awards, and three Telly Awards.