Leslie Pascaud

Leslie Pascaud
EVP Branding and Innovation

Leslie has spent the past 15 years at Added Value helping clients across sectors and geographies grow their businesses through better brand positioning, innovation and portfolio strategy. She helped to develop over a dozen successful products, services and brands for clients as diverse as
Colgate, Pernod Ricard,. Tefal and Yoplait.

Founder of Added Value’s Branding for Good practice, Leslie has worked with the likes of Ikea, Danone, Shell, AT&T and many other clients to leverage sustainable development as a springboard to innovation. A frequent speaker on the topic of brand purpose , she is passionate about driving positive change through the power of marketing.

Leslie began her career working for 10 years in advertising. She received her MBA from the Yale School of Management.