Lexi is an SEO nerd and blogger living the dream in the big apple. She's also the founder of www.HerTrack.com, a growing community of female writers, marketers and designers that create candid and engaging lifestyle content. Lexi has been blogging for HuffPost since she was a 19-year-old college kid in a dorm room covered in empty coffee cups and half-written stories. She's also been published on Upworthy, Elite Daily, Ravishly, Thought Catalog, A-Plus, Distractify and more. Lexi Herrick is a long-time fan of the glorious intersection of technology and creativity, where words meet numbers and the real magic happens. Lexi is the associate director of SEO and data for SourceMedia, a B2B media company in New York City with 15+ titles in the financial, technology and healthcare sectors. Named one of Folio Magazine's Rising Stars in the Media Industry in 2018, Lexi is a champion of data-driven content strategy and enhanced audience engagement.