Linda Descano, CFA
Managing Director and Head of Digital Partnerships, Content and Social, North America Marketing, Citi; and President and CEO, Citi’s Women & Co.
Linda Descano serves as a Managing Director and Head of Digital Partnerships, Content and Social for North America Marketing at Citi. In this role, she is responsible for developing strategic partnerships and programs that enable Citi to be present in consumers’ digital lives through social media and branded content. Linda is also President and CEO of Women & Co., a service of Citi that brings women relevant financial content and thoughtful commentary to get them thinking and talking about money.
Linda is regularly featured as a speaker and media expert on a wide array of personal finance, content marketing and leadership topics, and blogs weekly on LinkedIn as member of the professional network’s Influencers group of thought leaders. She was recently honored as one of “10 Women Who Run the World” at the 2013 More Magazine/Fitness Magazine Women’s Half-Marathon, and was recognized by the Advertising Women of New York (AWNY) with a 2013 Changing the Game Award and by the National Association of Female Executives with a 2012 Women of Excellence Award for Community Service.