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Contributor
Lisa Borden
Freelance brand strategist, kayaker, book and culture addict
Lisa Borden is a brand strategist with 25 years of experience working for leading ad agencies on blue chip accounts. After a chunk of ice fell from the sky and hit her on the head, she created her own plan B. Today she is a freelance strategist who channels her Jedi skills to solve interesting brand challenges while striking the right balance between work and happiness. She can be reached at lisabordenstrategy@gmail.com.