Mara has always recognized exciting style on the “street”, only eventually her street became the school yard, after having children. She describes feeling inspired and stimulated when seeing an interestingly dressed parent. Mara’s lifelong love of street style and Bill Cunningham’s Column, influenced her desire to showcase parent style. She debuted her website and article, entitled “The Short Short Defense” (after realizing the other mom's were gossiping about her short hem lines) in The Huffington Post Style section in 2012. Mara continues to write pieces, mostly in The Huffington Post about style, life and puts her comedic spin on most topics. Mara believes you can find style in all people, and only looks for the beauty and sweetness in her photographs.