Marc Stoiber

Creative Strategist

Marc Stoiber is a creative director, entrepreneur, green brand specialist and writer. He works with clients to build resilient, futureproof brands.

Marc's leadership positions have included VP of Green Innovation at Maddock Douglas, President and Founder of Change Advertising, National Creative Director of Grey Canada and Creative Director of DDB Toronto.

He has helped two ad agencies rise from obscurity to market prominence, and his work has been recognized by virtually every international industry award for advertising and design.

Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TED. He can be reached at

Global Success

Marc started his career at Grey Advertising Hong Kong in 1988, then moved to BBDO Germany in 1991. The experience helped him understand the importance of visual communication and cultural insights in advertising.

Marc joined Palmer Jarvis Vancouver in 1995. He was on the team responsible for helping PJ become Canadian Agency Of The Year four years in a row – one of his campaigns was voted among the 100 best in Canadian history, and he consistently ranked as one of the top five copywriters in the country.

Marc became CD of PJ’s Toronto office in 1998. Within a year, he helped double billings and win two Cannes Lions.

Grey Toronto hired Marc in 1999. In four years as National CD, Marc helped Grey become profitable, and rise from 40th to 9th place in creative awards. His campaign for Mr. Clean helped save the brand from near-bankruptcy to win Procter & Gamble’s Worldwide Turnaround Award in 2004.

Shifting to Green

Marc shifted gears in 2005, starting Change. Change helped create green brands for giants like Unilever and Molson, important regionals like Vancouver Transit and innovation leaders like Ballard and Xantrex.

Change innovated a number of proprietary tools including the Change Packaging Toolkit, MapChange Sustainability Brand Map, and the Green Brand Brief.

In 2010, Change was acquired by Maddock Douglas, a leading innovation agency based in Chicago. At MD, Marc worked with global clients to create innovation that not only improved profitability, but reduced carbon footprint.

In 2011, Marc launched as an independent. Today, he helps clients build resilient brands for volatile times, using a 5 point methodology developed through years of experience.

Marc is an accomplished public speaker and prolific writer on the subject of green brand innovation.