Marcin J. Sobczak is the Founder of This Way Publicity PR & Marketing Agency. This Way Publicity is an agency building and executing background activities for global licensing. The agency takes complex care of business and art projects aiming global market in terms of International Publicity, PR, Marketing, eCommerce solutions, Merchandising, worldwide Film & Event Production. The agency is known for combining traditional way of constructing communication strategies with cross-media, new media innovative approach. This Way Publicity also takes care for communication audits for enterprises to support Upper Managements to meet their short- and long-term business goals to fix internal & external communication situations. In over two years This Way Publicity has secured its position by creating and executing top Kickstarter crowdfunding campaigns (over $2M of sales profit raised) and by managing dynamic & effective Communication, Sales and Merchandisingstrategies for different projects.