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Margo Aaron studies people. First, she studied them in a lab. Then, she studied them in books. And now, she studies them in the real-world. Some people call this "psychology," other people call it "marketing." Margo calls it "important." Margo is particularly concerned with how to persuade people to pay attention to things that matter. So, she founded a company and started a website to help do that. Today, Margo writes about the dubious underbelly of marketing and other lighthearted topics on her website, That Seems Important. Occasionally, she says something useful.