Mark Fallows is a Founder/Partner of Curious NYC, a creative start-up based at Neuehouse in New York.
With over twenty year’s experience in advertising and digital innovation, he’s built and managed teams of digital creatives, social strategists, UX designers, web designers and developers, in London and New York.
With creative awards ranging from Cannes Lions to the One Show, his most recent success was the application of augmented reality and image recognition technology for the iconic IKEA Catalogue.
Mark is passionate about innovation and the future role of brands, particularly how brand ideas and storytelling can contribute to the vitality and wellbeing of people, communities and society.
A native of Scotland, Mark is an ardent advocate of using technology to achieve life balance. Having represented Scotland over 1500m, in Track and Field, he remains an active runner and cyclist. He is a keen public speaker and willing media contributor on digital, mobile and social innovations. Mark graduated with an Honors Degree in Business and Marketing, from Edinburgh’s Napier University.