Martijn Arets is Founder and CEO of Brand Expedition, a new concept enterprise comprising a foundation, consultancy and publishing experience based on sharing entrepreneurial lessons and stories of well-known brands and inspiring people in the areas of branding, strategy and social media. With his new initiative Forget The Box he combines the gems of the new and the old world in order to create and implement new concepts regarding value creation, crowdsourcing and crowdfunding—all guided by his philosophy: don’t try to think out of the box, there is no box! In his book Brand Expedition, a best seller in the Netherlands, Martijn has shared his experience meeting with people behind some of the most popular European brands. In 2011, Martijn won the Dutch Entrepreneur of the Year Award and was nominated for ABN AMRO’s Entrepreneurial Book of the Year Award. For 2013 Martijn is one of “40 Under 40,” an annual EU program that brings together a group of 40 promising European young talents.