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Roba Al-Assi heads Communications at Bayt.com, the Middle East's leading career site, where she specializes in aligning communication strategy with business objectives. During the past decade, Roba has worked on building the Web in the Middle East, and designing brands and experiences. She is passionate about Bayt.com's mission of empowering people to lead better lives by providing them with the tools and technologies to build their lifestyle of choice. Roba is a graduate of the University of Jordan with a BFA in Fine Arts and Design.