Executive Director, The Blue Card
Masha Pearl is Executive Director of The Blue Card and leads its national efforts to provide direct financial assistance to more than 2,400 Holocaust survivor households living at or below the poverty level, of whom two-thirds live in the greater New York area. The Blue Card has provided more than $29 million to thousands of survivors for medical, dental, food, telephone emergency response systems, hospital visits and transportation expenses.
Under Masha Pearl’s leadership, The Blue Card’s annual operating budget has increased by over 40%, outreach has expanded from 19 to 32 states, and more than $10 million was raised for direct assistance to survivors.
On behalf of The Blue Card, Masha has spearheaded critical new programs tailored to survivors’ needs, including cancer care, medical supplies, nutritional guidance and extended home care services.
In 2015 Masha brought The Blue Card to the attention of The White House, cementing the cause in the national agenda by responding to a survivor aid initiative. In partnership with Henry Schein and the Alpha Omega Dental Fraternity, The Blue Card was able to provide pro-bono dental care for survivors nationally, which was recognized by Vice President, Joe Biden.
Masha’s philanthropic efforts have also led The Blue Card to receive The Independent Charities of America’s Best in America Seal of Excellence, awarded to less than 0.1% of the charities in the group’s network, as well as a four-star rating by Charity Navigator and accreditation by the Better Business Bureau’s Wise Giving Alliance.
Masha also serves on the boards of the New York Foundation for Eldercare, and North American Friends of Amcha.
As a result of her humanitarian efforts, Masha was voted as one of New York City’s 20 Most Significant Young Philanthropists by The Observer in 2014 and Jewish Week’s 2016 36 Under 36 list.
Masha earned a B.A. in Philosophy, Politics, and Law from Binghamton University and holds an MBA with a concentration in Strategic Management from Pace University. She also received certification from the Columbia Business School Institute for Executive Leadership.
She is also an Adjunct Professor at Baruch College where she teaches Management.
Masha resides in Manhattan with her husband Joshua and their son, Jonathan.