Max Levitte is the founder and CEO of Cheapism.com, a personal finance and product review website for consumers on a budget who want the best value for their money. Cheapism.com publishes articles on how to live for less and carefully researched buying guides that focus exclusively on low-price products. A veteran journalist, Max has 18 years of experience in the consumer-advice universe. Before launching Cheapism, he was general manager at ConsumerSearch until it was acquired by The New York Times Company. He lives in New York City with his wife and son, both of whom he tries to teach to spend less, but often without much success.