Michael Fernandez is a native of Texas, He is a marketing professional who has held many positions in corporate America. He moved to NYC in 2000 to work at Pepsi Cola in brand marketing.<br />
He founded <a href="http://www.factory-360.com/" target="_hplink">Factory 360</a> in 2007. Having directed the Urban Marketing efforts at both Miller Brewing Company and Pepsi Cola North America, he recognized the need that existed in the marketplace for a solid experiential marketing agency that merged strategy with solid execution. <br />
Prior to opening Factory 360, Michael also worked at Diageo PLC on the Crown Royal Brand and as Director of Luxury Reserve Brands for Latin America. Michael speaks at industry conferences and sits on the on board of <em>Inc.</em> magazine’s CEO roundtable.<br />
Michael is active in charities, including The Center, The Trevor Project and HRC, just to name a few. Michael currently resides in Chelsea.