Contributor

Mike Indursky

President, Bliss World

Mike Indursky is the President of Bliss World, the global spa and personal care business with Bliss, Elemis US and Laboratoire Remède. Bliss, the brand that ignited a modern spa revolution, operates a unique multi-level marketing and multi-channel distribution model, including 21 spa locations in five countries, product distribution in specialty and prestige retail doors worldwide, and an e-commerce and catalog business.

Previously, Indursky, a 20-year global personal care veteran, two time winner of Advertising Age’s “Top Marketers of the Year” and Women’s Wear Daily’s “Most Innovative Marketer,” was the Chief Marketing and Strategic Officer of Burt’s Bees, the leading natural personal care company. During his tenure, Indursky increased the brand’s relevance in the personal care marketplace via authentic, natural product innovation and a radical marketing strategy. His efforts led the company to doubling its sales and increasing its enterprise value by $750 million in its 2008 sale to Clorox. As an industry leader, Indursky drove awareness of the natural personal care category by spearheading the development of the NPA’s first Standard for Natural Personal Care.

Before joining Burt's Bees, Indursky spent three years at L’Oreal where he was Vice President of Marketing for Maybelline, the leading cosmetics company, and helped increase its position versus No. 2 Cover Girl. That led to becoming Vice President of Marketing for Garnier, where he helped grow sales by over 60%. Prior to joining L'Oreal, Indursky spent 12 years at Unilever culminating in the position of SVP Strategic Planning and Marketing for Unilever Cosmetics, the $800 million fragrance and cosmetics business with brands including Calvin Klein, Vera Wang, Nautica, Cerutti, Chloe, Valentino and Lagerfeld. In earlier leadership roles at Unilever, Indursky ran the $1 billion detergents business where he increased sales for the ‘all’ and Surf businesses, ran and nearly quadrupled the company's North American face care business, and managed the oral care and deodorants business.

Indursky holds an M.B.A. with a concentration in Marketing from New York University and a B.A. Degree in Business Administration from Baruch College.

December 6, 2017

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