President, Smarter Shift; Deputy Director, Trottier Energy Futures Project
Mitchell Beer <br> <br> Mitchell Beer is president of Smarter Shift ( <a href="http://www.smartershift.com" rel="nofollow">www.smartershift.com</a>) and Deputy Director of the Trottier Energy Futures Project ( <a href="http://www.trottierenergyfutures.ca" rel="nofollow">www.trottierenergyfutures.ca</a>). Smarter Shift is a firm that specializes in content marketing, online content generation, social media strategy, conference content capture, and meeting design. The Trottier Project is charting a course for an 80% reduction in Canada's greenhouse gas emissions by 2050. <br> <br> A former member of Canada’s Parliamentary Press Gallery, Beer began his career as a staff reporter with the weekly Canadian Native News Service, then spent 3½ years as a reporter and editor with Canadian Renewable Energy News, a monthly specialist journal. As a content producer and conference specialist since 1984, he's developed specialties in energy and climate change, health care, transportation infrastructure, and sustainable meetings and events. <br> <br> Beer served on the international board of the Green Meetings Industry Council and was founding chair of the GMIC Sustainable Meetings Foundation.