Author, Professional Speaker, Consultant
For the last 12 years, Mona Elesseily has focused on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, Cathay Pacific, Sony USA, Careerbuilder.com and The Jimmy Pattison Group to name a few.
She regularly speaks at Canadian, US and international online marketing events on paid search, landing page & conversion optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, The Web 2.0 Expo, the International Marketing Conference (IMC), WebmasterWorld (Pub Con) and the International Internet Marketing Association (IIMA).
Mona has written two books on Yahoo! and frequently writes for industry publications. She is a columnist for Search Engine Land and also writes for other publications including IMedia Connection and the American Marketing Association. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts; and she's frequently quoted in respected publications.
She is an active member of the search and online marketing community and is passionate about strategic online marketing and keen on challenging online marketing projects.