Myriam Sidibe is Lifebuoy’s Global Social Mission Director and is one of the only people in the world with a doctorate in public health, focused on handwashing with soap. She has spent years working with thousands of children understanding the most effective ways to get them to wash their hands with soap at key occasions like before eating or after using the bathroom.
Myriam leads Social Mission activity in 55 countries throughout Asia, Africa, the Middle East, and Latin America with the aim of changing handwashing behaviours of one billion people by 2015 -– that’s the biggest hygiene behaviour change programme in the world.
Myriam is one of the driving forces behind the creation of Global Handwashing Day which recognises the need to raise awareness of handwashing with soap as a simple but lifesaving habit that can prevent disease.
She represents Unilever and often partners with organizations such as UNICEF, the World Bank, PSI, Oxfam, MCHIP and USAID to educate people about the importance of handwashing with soap, and run programmes that will help form healthy handwashing habits for life.