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Co-Founder and CEO, FITiST
Neda is the CEO and co-founder of FITiST.com, the first one-stop membership and bookings platform for the best of best specialty fitness studios in NY and LA. She is responsible for business and financial operations, and partner relations at FITiST.
Prior to starting FITiST, she held various roles in finance and luxury goods, beginning her career as an equity analyst at Bear Stearns covering retail companies. Additionally, she has worked in strategic functions for luxury brands (Oscar de la Renta, Chanel) as well as retail start ups (Gilt Groupe).
Neda was listed as one of Details magazine’s 2012 Social Mavericks. She holds a BA from Georgetown University and MBA from The Wharton School.
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