Neeru Paharia

Assistant professor of marketing, Georgetown University

Neeru Paharia, assistant professor of marketing at Georgetown University’s McDonough School of Business, is an expert in judgment and decision making, consumer behavior, signaling through brands and moral psychology. Paharia’s work has been published in the Journal of Consumer Research and Organizational Behavior and Human Derision Processes as well as several book chapters. She has cofounded several community-oriented social networking sites in education, research and music including Peer 2 Peer University (, and Paharia holds a doctorate in marketing from Harvard Business School, an M.S. in public policy and management from Carnegie Mellon University, and a B.A. in economics from the University of California.

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