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Nicaila Matthews is a writer and digital marketing strategist and the creator and host of Side Hustle Pro, a podcast that teaches you how to build and grow a side hustle from passion project to profitable business. She holds a B.A. from the University of Pennsylvania and an M.B.A. from University of Michigan’s Ross School of Business. Her professional experience spans digital marketing, ad sales, and social media strategy for NPR, Google, MTV Networks, and Georgetown McDonough.