Nimati Emam

Creative thinker. Communications strategist. Mentor.

Nimati is the Director of Strategic Planning at Edelman UAE. She has established her career working with the global giants; Ogilvy and Mather, Young & Rubicam, Cheil, Publicis, and McCann Erickson's Promoseven, building brands and communications across different industries. Her ambition is to see online content targeting women keeping up with the knowledge and the pace of the world, rather than sticking to topics that undermine the intelligence of women. Owing to her passion and sense of responsibility to bring out the best in Arab women, Nimati is a mentor and is the founder of, the first online magazine offering smart and contemporary content for smart and contemporary Arab women. Read more on and