Category Development Officer, Financial Services, AOL Advertising
As AOL's Category Development Officer for Finance, Paul Kadin is responsible for leading AOL’s initiatives to serve the financial services industry with the best media solutions and marketing services that contribute to client success. Paul brings a depth of client-side expertise in the category, most recently at Citi, where he held a number of senior positions spanning eight years, including the Head of North America Marketing Operations and Strategy, Director of Small Business Marketing, and Head of Retail Bank Marketing.
Prior to that, Paul spent nine years at Chase, where he was SVP, Division Executive, running the Manhattan and Boroughs Divisions, and Head of Consumer Market Management. He also was EVP at Dreyfus in charge of their national network of Financial Centers. He has also held senior marketing and business development roles at early stage marketing technology and ad serving firms, Viewpoint and MediaMind, deepening his digital marketing experience.
Before joining the financial services world and after receiving his undergraduate degree from Brown and MBA from Columbia, Paul spent twelve years in consumer packaged goods brand management at P&G, Warner Lambert, and as VP of Marketing at Sara Lee, forming a sound foundation of blue-chip marketing experience.
Paul, an avid year-round cyclist, lives in Piermont, NY with his wife Marcy. They have two grown children and enjoy nature oriented travel.