Founder/CEO of BoomAgers an industry leading strategic and creative advertising agency dedicated to understanding aging consumers
Peter Hubbell is the Founder and CEO of BoomAgers, an industry-leading strategic and creative advertising agency dedicated to understanding aging consumers. In this role, Peter has become one of the pre-eminent marketing communications experts in the global aging space. He is the author of two award-winning books on marketing to age, and was recently named a 2014 Global Agency innovator by The Internationalist. He is also a much-sought-after speaker on Boomers and aging.
With more than 30 years’ experience as a top ad agency executive, Peter’s career led him to the global board of Saatchi & Saatchi -- one of the world’s best known ad agencies -- where he was responsible for one of its largest global clients. Peter honed his marketing acumen and creative business skills as a long-standing partner with many “blue-chip” marketers including General Mills, Pillsbury and Procter & Gamble, now a BoomAgers client.
He has published two books in his Age of Aging series. The first book - The Old Rush: Marketing for Gold in the Age of Aging (Spring 2014, LID Publishing) - is an invaluable primer for marketers who want to understand the impact of aging on the baby Boom generation. The second book - Getting Better With Age: Improving Marketing in the Age of Aging (Fall 2015, LID Publishing) - is full of practical how to advice for marketers looking to improve the way they target the aging consumer.
There are nearly 78 million U.S. Boomers. They are the wealthiest, most marketing-friendly generation in history, and they are facing aging like no generation before. With all of the Boomers now being 50+, Fortune 100 marketers and emerging entrepreneurs have a unique opportunity to leverage their scale and wealth to realize fast business growth.
In building BoomAgers and publishing award winning thought leadership, Peter remains grounded in his fundamental vision: that aging is among the most powerful global trends in human history; and its impact on societies, economies and cultures is one of the most potent forces in the modern world.