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Philip Levinson is the VP of Marketing at EdCast, a VC-backed SaaS company in Silicon Valley where he works with customers that include GE, HPE, Dell EMC and Accenture. He is a health, fitness and entertainment authority, having produced movies and run over 50,000 miles, including one in under 4:30. Phil's previous articles include pieces on Nike, Uber, enterprise marketing, enterprise sales, customer success and "How 2 Students Turned a Class Trip into a Billion-dollar Company." Follow him on Twitter here: https://twitter.com/plevinson.