In 2008 five Iowa moms who all lost baby daughters within months of each other launched Count the Kicks, the public awareness campaign that teaches expectant parents the importance of, and method for, tracking fetal movement in the third trimester. Count the Kicks has gone global thanks to a kick counting app found in the iTunes and Google Play online stores. Through their non-profit organization Healthy Birth Day, the women have created a network of supportive hospitals, doctors and advocates who are spreading the Count the Kicks message. The five founding women have watched as Iowa's stillbirth rate has gone down 26 percent, and they now have Count the Kicks ambassadors in eighteen states. For more information, visit www.countthekicks.org.