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Rick Krusky is the co-founder and a senior publicist at the Los Angeles-based publicity firm MWPR. Born in Calgary, Canada, Krusky moved to Los Angeles in 1987 and has been involved in the entertainment industry ever since. In 2006, he founded MWPR with his wife and business partner Marlan Willardson. Krusky and MWPR’s committed, forward-thinking team of media professionals utilize emerging trends to execute the highest level of service in traditional and new media platforms. Having procured privileged access to key decision-makers in the media, Krusky maintains long-standing relationships with entertainment and lifestyle press. Aside from the business of running the firm, Krusky’s day-to-day tasks include working closely with clients and media, pitching and coordinating press interviews, overseeing photo shoots, writing and editing press releases, bios, and interviews, consulting on overall PR and publicity components, and attending red carpet events. His clients’ press can be found on an array of top-tier outlets, including “Entertainment Tonight,” People, Variety, the Hollywood Reporter, and Refinery29, to name a few. For more information on Krusky and MWPR, visit mw-pr.com.