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Contributor
Rishad Tobaccowala
Chief Strategy and Innovation Officer, Vivaki
Rishad Tobaccowala is the Chief Strategy and Innovation Officer of VivaKi, which combines the digital and media assets of the Publicis Groupe including Digitas, Razorfish, Starcom Mediavest and Zenith Optimedia. His Reinventing blog is at http://rishadt.wordpress.com.