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Contributor
Rob Albertson
Founder, Bandwidth Marketing Group
Rob has driven sales via integrated marketing campaigns for Motorola, Frito-Lay, eBay, PepsiCo, and Tropicana among others. He’s overseen tie-in and sponsorship campaigns for United Airlines, O-Cedar, TicketsNow/Ticketmaster, and AT&T, creating custom retailer offerings and customer-specific experiential events.
He led some of Taco Bell’s biggest promotions, leveraging tent-pole studio releases from Batman to Star Wars and more, picking key properties, crafting creative ideas and marketing extensions all the way through the in-store experience.
After a decade at Wunderman/Y&R and then Frankel/Publicis as SVP/Executive Creative Director, Rob left to found Bandwidth Marketing Group in 2006.
He has won numerous integrated marketing awards and is a frequent commentator in his own household. He has a BA in English Lit from Colgate University, NY. To learn more about Bandwidth
Marketing, please visit www.bandwidthmktg.com.