media researcher authored 'Marketing To Moviegoers: Third Edition," and specializes in media finance, distribution and marketing topics
Business journalist/analyst Robert Marich, who authored Marketing to Moviegoers: Third Edition, has a quarter century experience in covering film, traditional media and new media.
CNBC, CNN, Fox Business Channel and the Today show have interviewed him for film-related stories. As author of the book, he has been quoted in the Wall Street Journal, Variety, Hollywood Reporter, Toronto Star and Washington Times. He has lectured at the Beijing Film Workshop, Bradley University, Columbia University, Fordham University, Loyola Marymount University and the Zlin Festival (Czech Republic) on media topics.
In 2009 and 2012, he served as lead editor updating new editions of Music Business Handbook and Career Guide, which is a leading college text book. Marich also authored text for photo-driven book More Than Just A Kiss: Movies About Love for White Star Publishing that was published in English and three other European languages in October 2010.
Earlier in his career, Marich held full time jobs at Kagan Research, Variety Deal Memo film newsletter, Hollywood Reporter, Investors’ Business Daily, Advertising Age and Television Week. He also worked as a researcher for Adams Media/IHS Screen Digest. As a journalist, he currently is a free lance writer for Variety, and in the past contributed to London-based Screen International, Broadcasting & Cable, Los Angeles Times, Emmy magazine and Forbes.
Now based in the New York City area, he has covered film while living in Los Angeles, London and New York during his career. As a journalist, he attended important film and TV program markets around the world. Marich is a graduate of Bradley University in Peoria, IL.