Metamorphosis from award winning investigative reporter on corporate misconduct to celebrating business for good innovations & UN SDGs
Roberta Baskin is a recovering investigative journalist who recently set out on a radical new career path. She joined the Weatherhead School of Management's Fowler Center for Business as an Agent of World Benefit at Case Western Reserve University to find and showcase “good companies” across the globe. She’s discovering for profit innovations for AIM2Flourish.com through the detective work of business school students globally. In contrast, during her distinguished broadcast career, her passion was uncovering corporate misconduct.
Roberta has been honored with more than 75 journalism awards including prestigious Peabodys, duPont Columbia Awards, and multiple Emmys. As a result of her investigations, she’s made beer healthier, exposed sweatshops in the shoe and soccer industries, uncovered pediatric dental abuses, and succeeded in banning dangerous products.
Baskin has served as the Executive Director of the Center for Public Integrity, the senior Washington correspondent for “NOW with Bill Moyers,” senior investigative producer for the ABC News magazine “20/20,” chief investigative correspondent for the CBS News magazine “48 Hours,” and contributed special reports to the “CBS Evening News.” Her proudest achievements are the wrongs she righted, especially transforming the way companies do business.
Most recently Roberta revolutionized communications at the Office of Inspector General for the U.S. Department of Health & Human Services. She has actively served on many boards of directors, including the Fund for Investigative Journalism, Investigative Reporters and Editors, the Journalism and Women Symposium, the Center for Public Integrity, the Robert F. Kennedy Memorial Journalism Committee, the International Communications Forum-America, and Images & Voices of Hope.
She was honored with a year-long Nieman Fellowship at Harvard University and named an Ethics Fellow at the Poynter Institute. Roberta also taught a graduate school course on investigative reporting at Georgetown University, and has been a guest lecturer internationally from Baku to Budapest to Borneo. She’s an avid scuba diver and likes to Baskin' the sun anywhere near water!