Global Advertising and Innovations Leader
Roberto Ramos brings over twenty years of innovative communications experience to some of the world’s leading brands. His ongoing focus is on identifying big sociocultural shifts and the powerfully unique opportunities they present to his client partners. He currently works as Senior Vice President of Strategy and Creative Services at The Doneger Group, the global consultancy leader for the retail and fashion industries. At the Doneger Group he oversees a team of trend forecasters, innovation strategists and marketing professionals guiding some of the leading consumer lifestyle brands in business and creative strategy.
Prior to the Doneger Group, Roberto served as Managing Director at Lowe Profero, a leading global digital advertising agency, and the acquirer of Roberto’s advertising agency, The Vox Collective. In this position he led the client services and strategy teams for global accounts including Accenture, Western Union, Unilever, Macy’s, Vonage and General Motors among others. His team delivered branding and advertising strategies as well as fully integrated digital strategies, campaigns and assets.
Prior to Lowe Profero’s acquisition of the Vox Collective, Roberto served as the latter’s Co-Founder and CEO. At Vox Collective he was responsible for all aspects of running the business, including client services, strategic planning, operations and new business. He played a leading role in building the company’s annual billings of approximately $10 million. He also spearheaded the firm’s new business development strategies, resulting in multiple Fortune 100 wins.
Before launching his own advertising agency Roberto worked at some of the leading global communications firms including Burson-Marsteller and Grey, providing strategic business and communications council to leading global brands. He also worked at the Council of The Americas and The Council on Foreign Relations, two of the leading international affairs think tanks.
Roberto is an acknowledged influencer voice in branding and marketing, with his perspective featured in media including Bloomberg, Adweek, AdAge and The Huffington Post. He also sits on the board of the Retail Marketing Society and the Fashion Institute of Technology. Roberto is a graduate of Cornell University and is fluent in English, Spanish, French, Portuguese and Italian.