Founder, Simply Be Good, a health & lifestyle consulting company based in Salt Lake City
Robyn began her career at 19 as a freelance makeup artist. For a decade she worked with some of the top cosmetic companies including M.A.C., Aveda and Stila. She also traveled the U.S. and Canada working behind the scenes of music videos, commercials, fashion shows and photo shoots. From 2002 to 2006 she was the sales and business development manager for Molton Brown USA and then Dr. Jessica Wu Cosmeceuticals. In 2006 she helped run her husband’s company, Cloud Nine, for two years. She was instrumental in landing some of their key clients, Mashable, Media Post and Disney/ABC.
Robyn worked with Girls in Tech as their Executive Managing Director from 2008 to 2010 and launched their Los Angeles chapter. She helped generate national attention for Girls in Tech with participation at the Web 2.0 conference and Twiistup in 2009. She also produced some of the top tech events in Los Angeles. During this time, Robyn worked with Total Beauty as a consultant on their blog community and social media initiatives. She also consulted with Megsmakeup.com working on their marketing and business development initiatives.
When Robyn’s husband decided to move his company to Sao Paulo, Brazil in 2010, she immediately connected with the education and startup industries. She taught English and launched her own site Women On It. When her husband’s company sold to Buscape, the largest e-commerce company in Latin America, they returned to the U.S. in 2014.
After Robyn and her husband settled in Salt Lake City, she went back to working in marketing and business development. During this time she watched a series of food documentaries, such as Fed Up, Forks Over Knives and Fat, Sick and Nearly Dead. These films, along with the skyrocketing rates of obesity and type 2 diabetes, pushed Robyn to pursue health and wellness full time. That’s when Simply Be Good was launched.
Robyn is currently enrolled in the Institute of Integrative Nutrition and is a level one certified yoga teacher. She also holds a B.A. from Concordia University in Montreal.