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Rowena is an Innovation Engineer with Global Marketing Expertise in the Beauty & Consumer sector. Mother to girlSQUAD: the anti-doom project. Dumping consumerism, like an old boyfriend. An app-assisted quest from consumerism to graceful empowerment. Half glam, half gangsta, she blogs about Beauty and the Bullshit, exposing the lies in the beauty business. Can say “A bottle of your second to the cheapest wine please” in 32 languages, bakes a mean carrot cake and does not back down from a dance-off challenge.