Sabrina Parsons


Sabrina Parsons is CEO of Palo Alto Software, developer of the best-selling business management software, LivePlan. Palo Alto Software develops software and tools specifically targeted for entrepreneurs and small-business owners. Sabrina assumed the CEO role in May 2007 and is responsible for Palo Alto's business planning, fiscal and strategic goals and all of the company's traditional marketing. Sabrina began her professional career with the marketing team at EnCommerce. In 1997, she became Director of Online Marketing at CommTouch Ltd. an email services company, and left in 1999 to help start was bought by and later by eBay, becoming an eBay property. In 2001, she moved to London, and founded a software distribution company. She eventually sold the company to Palo Alto Software and joined headquarters in Eugene, Or as the head of Marketing and Communications. The UK business she started is still a wholly owned subsidiary of Palo Alto Software. Sabrina, as a mother of 3 boys 10 and under, is the author of a blog about the challenges and rewards of being a “Mommy CEO”. She writes for Inc magazine, Entrepreneur Magazine, Business Insider, Huffington Post, and She is a staunch supporter of entrepreneurs, and supports entrepreneurial organizations. She is on the board of the Princeton Entrepreneurs’ Network ( Sabrina has chaired the Willamette Angel Conference twice. ( She is on the Board of Directors for RAIN, the Willamette Valley Regional Accelerator Innovation Network. Sabrina believes in community involvement and is helping and volunteering in different organizations in Eugene, OR to help further economic development and public education in the community: She sits on the Board of Directors for the Eugene Chamber of Commerce (, and has been nominated by the School Board to join the budget committee for the 4J School District for her second term, starting January 2015. She is also on the board for the Charlemagne Fox Hollow School PTO as the treasurer, and sits on the Lane County Stand For Children Strategy Team. She is a graduate of Princeton University.