Samata is a British-born Ghanaian womenswear designer, published author (Bloomsbury Publishing) and journalist (Guardian, VOGUE, InStyle, Vuelio). She is also known for her work as Global Campaign Director for Suzy Amis Cameron’s Red Carpet Green Dress campaign.

Samata is a British born Ghanaian entrepreneur working across fashion and media. The published author (The Fashion Designer's Resource Book - Bloomsbury Publishing), writer (The Guardian, VOGUE, Huffington Post) and designer is also known for her work as Global Director for Suzy Amis Cameron's Red Carpet Green Dress campaign, showcasing sustainable fashion on the red carpet at the Oscars every year. Samata is passionate about conscious fashion and ethical lifestyles, as of 2017 covering a range of topics including sustainable fashion, eco travel and vegetarian/vegan food exclusively for the Huffington Post.