Samie Al-Achrafi

A businessman on an adventure to change the lives of millions of people around the world.

Samie is a leading global culture change expert, recognized for creating high performance cultures underpinned by values. He is known for his progressive learning interventions that transform organizations and embed lasting change. Samie has worked with leading organizations around the world such as Walt Disney World, Emirates Airline, HSBC, Merck and MSD to create alignment around purpose and deliver on ambition. He has a double first class degree from the University of Durham, a Master's from the University of London and has attended Harvard Business School. Samie is a Chartered Fellow of CIPD, ILM and ITOL and a Chartered Manager with CMI. He is also an NLP practitioner, systemic and executive coach, certified HR Management Professional and assessor with the British Psychological Society.